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Posts Tagged ‘corey rudl’

I recently received an email letting me know that one of the earliest sites on the Internet that sold a digital information product has been put up for sale on eBay.

The late, great Corey Rudl put up the site CarSecrets.com in the mid nineties selling an ebook giving tips  on buying cars. Subsequent to this he set up the Internet Marketing Center to sell his famous Internet marketing course, detailing what he’d learnt about Internet marketing as a result of the success of sites like CarSecrets.

Corey tragically died in a car accident a few years ago but his legacy lives on via the Internet Marketing Center, who are now offloading the site that started it all, which they admit they haven’t really done anything with for the last couple of years.

The interesting thing for me is that IMC are stating that CarSecrets has generated $647,000 worth of sales in about 15 years. Why was that interesting, well, given what I know about what Corey earned over the years it seems quite clear that he earned more money from showing other people how to market on the Internet and providing the tools allowing them to do it than he earned from selling his own niche products. Something to be learned from that eh? Just like the Klondyke Gold Rush, sell them shovels!

If you’re interested, the current bid, as I write this is $7,197.00, (and the reserve has not been reached). The auction ends on 12th May 2010.

You can check out the auction details by clicking here.

UPDATE: This auction ended on 12/5/10 and it didn’t sell because the reserve price wasn’t met – 7 bids, top bid was $7,497.00. Would be interesting to know what IMC thought this site was worth.