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Posts Tagged ‘squeeze page’

Just exactly how do you start a Web business? That’s a question I get asked all of the time – and I guess it’s probably a question that most people who run their own Internet business also get asked on a regular basis.

I actually think that the answer should be the same whether the person asking the question is looking to start an information-based business where they are going to be supplying their own info products – ebooks etc. or those of others via affiliate programs, or whether the person asking the question is looking to supply physical products of their own or physical products via affiliate programs.

The best way to start an Internet business of either of the above types is by giving information away for free as an incentive for people to join your list.

You basically need three things to put this strategy together:

1. A ‘special report’ to give away as your freebie, which can be as short as about ten pages, so it need not be onerous to write – it should, of course, be of interest to the people in the market you are aiming at.
2. A squeeze page spelling out why your target audience should want to download your free report. This page will have a sign up form for collecting the name and email address of the prospect.
3. An autoresponder system to store the names and email addresses so that you can follow up with them over and over again.

Whatever the latest flavor of the month Internet marketing system may be that you’re getting bombarded with right now, just remember that the above system, and variations of it, have stood the test of time and form the basis of all solid Online businesses now and will continue to do so in the future.

When you have the above components in place all that remains is to send traffic to your squeeze page. You can use various methods to do this, but the best one to start with – and another one which has stood the test of time – is by writing articles containing links back to your squeeze page and submitting them to the top Online article directories.

The above is a pretty simple system – no rocket science there – but it is solid, dependable and will continue to work when lots of the latest whizz bang techniques have fallen by the wayside.

I’ll be bringing you more details of the above system – including downloadable reports – in the future, so remember to keep checking back.

And stop being attracted to the latest shiny object!

There’s been a lot of talk lately in Internet marketing circles about video squeeze pages and how you’re going to lose out big time if you stick with the old style text only squeeze pages.

Now, I haven’t done any definitive testing, I’ve got squeeze pages of both varieties out there, but I can’t honestly say that the video squeeze pages I’m using in various niche markets are massively out-pulling the text only ones.

I have to say that, like most people who’ve been Internet marketing and attempting to build mailing lists Online for some time, I started out using very plain and simple text-only squeeze pages – I rarely even used graphics on them.

And I have to say that I still have quite an affinity for the simple, some would even say, plain Jane, text-only squeeze page. I like their clean simplicity. And that’s not just coming from me as a user of these type of pages myself – if I’m honest I’d probably say that I’m more inclined to sign up to mailing lists Online if the squeeze page is simple and clean-looking with predominantly text to make its point.

I’m not suggesting for a moment that video is not an important component in an Internet marketers armory – I certainly use it myself for promotional purposes to great effect, and it’s hard to find any IM training courses these days that are solely provided as ebooks. I haven’t, as yet, produced any training materials in video format, but it’s certainly something I intend to do. So video certainly has its place now that a large number of people have broadband Internet connections.

But I certainly don’t believe, from my own experience, that you are at a disadvantage if you continue with your simple little text-only squeeze pages, despite what some Internet marketers say.

I guess some of us are pretty wedded to the written word and don’t really want to move too far away from it. And the good news is that I don’t have the hard evidence to suggest  that we really need to.